It is always exciting to unbox and feel the new Toorallie range. It is a high end, quality product that showcases Australian Merino wool in innovative ways. The collection is modern with a nod to the classic pieces that will help build your timeless capsule wardrobe. Starting with classic staples such as their merino denim range and merino lounge range. Building with colour and texture in vests and jumpers. Using base layers of 100% Australian Merino wool in long sleeve crews and tees or finishing off your fit with quality wool accessories that elevate your look to the next level. Toorallie really stands ahead of the Australian Wool Fashion Industry and we are always super proud to showcase a large range here online – woolshedonline.com.au or in store at The Williams Woolshed, located in Williams, Western Australia.

Woolshed Online is more than just a business—it's the heart and soul of two local mums passionate about creating a retail experience that speaks to rural Australia. Balancing the demands of running a business and raising their families, Kim and Sara have built a brand that offers people across Australia and its regions access to high-quality woollen products they can trust.

It all started with a simple question: How can we add value for rural women with busy lives and limited access to quality retail?

Kim and Sara's answer was clear—build an offering around quality products made from natural fibres while supporting the Australian wool industry. Well ahead of the sustainable fashion trend and epitomised by the term "Choose Well Buy Less", the Woolshed Online concept was created.  

Sourcing these products? Not a chore. In fact, it's been an inspiring journey meeting Australian companies that share our values and create stylish pieces we are proud to wear personally.

What is the first thing you think of when you image a woollen jumper?

Or a pair of woollen mittens?

Can you see grandma in a rocking chair in front of an open fire, knitting away, a cat playing with the ball of wool on the rug? Did you ever get a scratchy woollen beanie for winter?