The Women Behind the Williams Woolshed

Woolshed Online is more than just a business—it's the heart and soul of two local mums passionate about creating a retail experience that speaks to rural Australia. Balancing the demands of running a business and raising their families, Kim and Sara have built a brand that offers people across Australia and its regions access to high-quality woollen products they can trust.

Why Woolshed Online?

It all started with a simple question: How can we add value for rural women with busy lives and limited access to quality retail?

Kim and Sara's answer was clear—build an offering around quality products made from natural fibres while supporting the Australian wool industry. Well ahead of the sustainable fashion trend and epitomised by the term "Choose Well Buy Less", the Woolshed Online concept was created.  

Sourcing these products? Not a chore. In fact, it's been an inspiring journey meeting Australian companies that share our values and create stylish pieces we are proud to wear personally.

Meet Kim and Sara

Kim is a driven individual who balances the demands of raising three young children while running two successful businesses. With a natural flair for business and fashion, she has a strong sense of what works and what doesn't, a skill that helps her source precisely what women like herself are looking for.

Born and raised in her hometown of Williams, a small town in Western Australia's Wheatbelt, Kim comes from a family with a long history in sheep farming. In her early 20s, she pursued new opportunities and launched a successful hairdressing salon in Perth. However, when she started her own family, the pull of home became too strong to ignore. When the opportunity arose to purchase the Williams Woolshed, a prominent business in town, Kim and her husband Simon took the chance to raise their family in the country. Recognising its potential, they saw this as a chance to improve the business and create a unique retail experience in rural Australia, with a focus on high-quality wool products.

Sara is the kind of person who always sets the bar high and brings her own brand of energy to the business. Growing up in Collie, a mining town in WA's South West, she learned early on the value of hard work and ambition. Sara's career as a teacher took her across the Wheatbelt and even overseas. Her first post in Williams was where she met her husband, Ryan, and her story began. From a family of generational farmers in Williams, Ryan took a different path and pursued a career in local government.

After the adventures of travelling, Sara and Ryan settled in Narembeen, a close-knit Wheatbelt town, where they built lifelong friendships and strengthened their belief in the power of rural communities. However, the pull of Williams was strong, and eventually, they returned home to raise their young family. Ryan became the CEO of the local Shire, and Sara found herself back in the classroom, teaching at the local primary school. Despite her love for teaching, she felt a growing desire to do more — to build something that would benefit the community. Like Kismet, it was when these two families on a similar journey connected to create the Williams Woolshed partnership, which, 10 years down the path, is as strong as ever.

A Community-Driven Business

Both Sara and Kim are committed to making the Woolshed a trusted destination that resonates with rural Australia. For them, living in a country town is more than a way of life — it's the best way to raise a family, and they want that to shine through in everything they do.

You'll find Sara and Kim at the Williams Woolshed in Williams, WA, where they love connecting with their customers and hearing their stories. Whether offering styling tips or helping you find the perfect outfit, their goal is simple—making sure you feel confident and looking your best in the pieces they provide.

Focus on Australian Brands

Sara and Kim collaborate with a range of premium Australian brands, including Toorallie, a Melbourne-based brand they've particularly enjoyed working with. Toorallie has a rich heritage in Australian wool growing and fashion, which deeply resonates with Sara and Kim. They've built a strong partnership with Toorallie, and they are proud to offer their high-quality, stylish garments.

Another standout brand at the Woolshed is Jumbo Ugg. Sara and Kim have worked tirelessly to establish the Woolshed as a leading Ugg boot retailer in Western Australia. Thanks to their efforts, the Woolshed offers an extensive range of Uggs, from cosy slippers to classic styles to the next look, making it a must-visit destination for your next Ugg boot purchase.

Looking Ahead

Committed to showcasing Australian-owned brands and natural fibres, Sara and Kim will continue to reshape and find new, fun, vibrant retail offerings for their customers. They're passionate about what they do and love connecting with their community—whether in-store or online.

Have a question or just want to say hello? Reach out to them at sara@williamswoolshed.com.au or kim@williamswoolshed.com.au. They'd love to hear from you.