Swanndri are an iconic NZ clothing company known for their thick woollen garments.

Designed to keep you dry like a swan's plumage, Broome devised the name Swanndri. Perhaps it was a particularly rainy summer at his home in Taranaki, or perhaps Broome just had the foresight to know that Kiwi weather can turn in an instant. Either way, from day one, Swanndri was designed to keep rural New Zealanders comfortable no matter what the weather threw at them: from bitterly cold and wet winter mornings to hot, harsh summer afternoons.